Relationship Coaching News
May 2003

In this issue:

• Announcements
• Welcome New RCI Coaches
• Congrats
• Relationship Coaching Technology: “The Creative Destruction of RelationshipCoachingInstitute”
• Practice Tips: "Top Five Elements of Effective Marketing"
• Invitations

Announcements

1. FREE Training Begins April 8th
2. “How To Build Your Ideal Practice” Now Available In Print
3. New Websites For Singles And Couples Coming Soon
4. New Relationship Coach Referral System Coming Soon
5. RCI Conference Calls
6. Sandy Vilas Interviews RCI
7. Good Time To Become A Lifetime Member Of RCI
8. New Resource For Free Bridge Lines
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1. FREE TRAINING BEGINS June 10th

Learn how to coach singles, couples, and develop a successful Relationship Coaching practice, taught by RCI founder David Steele and his teaching staff.

"Introduction to Relationship Coaching"- 3 one-hour teleclasses, Tuesdays, April 10, 17 and 24th; 9:00am pacific/Noon eastern.

June 10th: Class #1: How to Coach Singles
June 17th: Class #2: How to Coach Couples
June 24th: Class #3: How to Build a Successful Relationship Coaching Practice

Each class includes practical information and materials you can use immediately in your practice.

Please share with your colleagues! To register, visit
http://www.relationshipcoachinginstitute.com/freeteleclass.htm
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2. 'HOW TO BUILD YOUR IDEAL PRACTICE IN 90 DAYS' NOW AVAILABLE IN PRINT

This successful practice building e-book by David Steele is now available in print! Check out all the cool testimonials on the Amazon.com listing at: http://www.amazon.com/exec/obidos/ASIN/1401085873/qid%3D1051551577/sr%3D11-1/ref%3Dsr%5F11%5F1/104-7668933-9647932 (If the above URL is broken, simply copy and paste into your browser)

For the best price ($17.84 in paperback) go to
http://www.xlibris.com/HOWTOBUILDYOURIDEALPRACTICEIN90DAYS.html

The best price for the e-book version ($15.00) is available at http://www.BuildingYourIdealPractice.com

This book can help you build the practice of your dreams with less time and money than you ever thought possible. Full of free and low-cost practice development resources.

'Practical solutions that really work'
'rich in content'
'complete road map'
'simple, yet powerful'
'I'm working less, making more'

For more info, visit http://www.BuildingYourIdealPractice.com
Please share with your colleagues!
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3. NEW WEBSITES FOR SINGLES AND COUPLES COMING SOON

We are currently developing www.ConsciousDating.org and www.PartnersInLife.org to replace our website at www.RelationshipCoachingInstitute.com

For background info on this change, please see “The Creative Destruction of RelationshipCoachingInstitute” below.

Please visit them and check out the cool multi-media intro- be sure to turn up your speakers and put up your feet!
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4. NEW RCI COACH REFERRAL SYSTEM COMING SOON

We are also developing www.RelationshipCoachFinder.com to direct more traffic to RCI coaches, in addition to listing them on our websites for singles and couples.

You can view our listed RCI singles coaches at
http://www.consciousdating.org/coach/

and our listed RCI couples coaches at
http://www.partnersinlife.org/coach/
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5. RCI COACH CONFERENCE CALLS

~ May 6; Singles Coaching with Laurie Cameron
~ May 13; Practice Development with Ken Donaldson
~ May 20; Couples Coaching with Linda Marshall
~ EVERY MONDAY; RCI Member Support Tele-Forum with David Steele

Our conference calls are FREE to RCI Coaches, and fall on the 1st, 2nd, and 3rd Tuesday of each month, 2:00pm pacific/5pm eastern. The RCI Member Support Forum meets Mondays at 3pm eastern.
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6. SANDY VILAS INTERVIEWS RCI

To launch our new partnership, Sandy Vilas, President of Coach U, conducted an informative 30 minute interview with David Steele and Colleen DeCew about RCI.

To listen, call 212-461-2724 or go to our audio page.
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7. GOOD TIME TO BECOME A LIFETIME MEMBER OF RCI

To celebrate spring and the imminent launching of our new web sites, ConsciousDating.org and PartnersInLife.org, we have a special offer for you.

For a limited time only, a $200.00 discount on our lifetime membership.

Why a lifetime membership?

* you will save in the long run, paying it back after 5 years of membership

* this is less than most coach training programs charge for training alone

* you will be immune from (certain) future price increases

* it demonstrates your dedication and commitment to the field of relationship coaching
* you wi

ll be helping RCI improve services, add benefits and make a difference in relationships worldwide

*tax deductible as a business expense or capital (depreciable) expenditure (check with your accountant)

Lifetime RCI membership includes enrollment in both our Singles Coaching and Couples Coaching Programs, allowing you all the benefits of both levels - unlimited downloads of manuals, unlimited training, certification, web page hosting at both of our newest sites: ConsciousDating.org and PartnersInLife.org and more!

Our lifetime membership is normally $3,500.00. You will be eligible for a $200.00 discount until June 30, 2003, so act now!

Have questions or need more information?
Contact
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8. NEW RESOURCE FOR FREE BRIDGE LINES

A Practice Building Intensive participant referred us to
http://www.konferex.com/ and it looks good!

• Free
• You get your own PIN for use anytime, no reservations needed
• Capacity of 240 callers
• On-call features include muting, volume, private conferencing
• New callers announced with a soft bell sound

On the surface, this beats the other free services we know of at www.mrconference.com and http://www.freeconference.com

Let us know how it works for you if you try them out.

Welcome New RCI Coaches!

The following coaches joined our ranks this past month:

Joseph Brittain, Austin TX
Jeffrey Corbett, Atteboro, MA
Francine Robinson, MA, Vancouver, Canada
Stacey Rose, MSW, Ocean, NY
Carol Sprang, MA, Chevy Chase, MD

THANK YOU for telling your colleagues about RCI!

Congrats!

CONGRATS TO Marci Moore and Pam Williams (FL) who write:

” We are very much enjoying the PBI series. It is helping us get organized and out there like we never have before. We have scheduled our events, we have them up on our website. We are beginning to use the basic autoresponder system and plan on having our first newsletter go out May 15th. I would say that's it for now, but we are just getting started. Thanks for the kick in the pants!”

You can check out their progress at http://www.magicalpartnersinc.com

CONGRATS TO Char Warman (KY) who writes:

”Colleen, I have to thank you for encouraging me to join RCI in the first place. We talked a year ago in January! Since then I've done the RESTS program with Laurie Cameron, the Attraction class with David Steele, an Attraction Team with Laurie late last year, and Couples I & II with Linda Marshall. I started my own coaching practice last summer...and have since worked with singles from coast to coast and Canada! So thank you, thank you, thank you for your part in this thrilling journey!!!”

CONGRATS TO Lisa Casey (Oslo, Norway) who writes:

”This Is Very Exciting! I have just been in contact with a television company here in Oslo that is making a pilot program on couples communication and how to improve it. They are going to sell this to American television stations, so they are looking for couples and a therapist that speak English. They are interested in using my husband Klaus and I as one of the couples.”

Our coaches are certainly committed, talented, and making things happen! It is my honor to be part of this community that is making such a difference in the lives and relationships of others.

Have a win you would like to share? Any graduates from your RCI coaching 'find the love of their life and the life that they love?' Please pass it on and we'll celebrate it!

Relationship Coaching Technology

THE CREATIVE DESTRUCTION OF RelationshipCoachingInstitute
by David Steele

”… to deliberately destroy and replace perfectly good revenue streams with income from new or newly reinvented products/services. Instead of just waiting for competition or other market forces, this forces innovation from the very top, thus acting as a catalyst for research and experimentation. This automatically challenges the organization to continually drive the marketplace instead of reacting to it.”

After 5 years, it became time for the creative destruction of “RelationshipCoachingInstitute.com” to launch “ConsciousDating.org” and “PartnersInLife.org.”

The impetus for this decision began when we could not successfully re-negotiate our agreement with the trademark owner we were licensing our name from, which is a very long story! In the end, we decided it was much better for us and our licensees to use a name in which we own the trademark (yes… “Conscious Dating” is a federally registered U.S. trademark owned by us).

While the need to change the licensing agreement was the impetus, there are other good reasons to transition from “RelationshipCoachingInstitute” to “Conscious Dating” and “Partners In Life:”

1. We own the trademarks
2. “RelationshipCoachingInstitute” never quite worked as a name for relationship coaching for singles AND couples
3. More effective branding as “Conscious Dating” is the name of my book for singles
4. Both names make a more effective statement about what we stand for and are about
5. Having two highly targeted websites is much more effective than one combo website
6. Need to change our business model. While RelationshipCoachingInstitute directs traffic to our coaches (it’s main purpose), it does not generate income for RCI. Launching a new business model is more effective when changing the name/brand as people are too familiar with the old one
7. We have an exciting new Vision for what we can offer singles and couples that needs a new approach from what we have been doing

I would like to share a bit more about #7 above, our new Vision for ConsciousDating.org and PartnersInLife.org.

Each will be “membership” websites that singles and couples can initially join for free, with three levels of membership:

LEVEL ONE: FREE MEMBERSHIP

When first visiting our websites, singles and couples will first see a multi-media intro movie to get an emotional feel for what we are about, along with a short list of what’s in store for them when they enter the site.

Then, they click through and are invited to join as free members to access the valuable content of the site, such as audio programs, e-programs, etc. Most of this content is now available for free at RelationshipCoachingInstitute. The new system will require the visitor to join as a free member to access this content, more effectively generating qualified opt-in prospects.

LEVEL TWO: LOW-COST LIFETIME MEMBERSHIP

Our free members will be encouraged to upgrade their membership at a low, lifetime cost, to access more benefits such as on-line programs, teleclasses, downloadable materials, etc.

LEVEL THREE: RELATIONSHIP UNIVERSITY/HMO

Our lifetime members will be encouraged to upgrade to a monthly membership similar to a “university” or “HMO” for relationship coaching, where they will be able to get individual spot coaching, group coaching, take teleclass programs, access a “hotline” for real-time relationship coaching, etc. This would be more affordable than hiring a coach, but limited enough so it doesn’t replace working with a coach 1:1.

We anticipate that singles and couples will use this level of membership on an as-needed basis (there will be a minimum # of months), then revert back to their Lifetime Membership until needed again.

Two important features of this membership model:

1. Singles and couples will have affordable access to relationship support
2. ALL SERVICES WILL BE DELIVERED BY RCI COACHES!

We are very excited about this! In addition to providing our coaches referrals from our web sites, they will now be actively involved in providing relationship coaching for our single and couple members, creating a WIN-WIN-WIN for RCI, the public, and RCI coaches!

We hope you like our plans. Stay tuned!

To check out our progress, visit and bookmark:
http://ConsciousDating.org
http://PartnersInLife.org

RelationshipCoachingInstitute- October 1997 – May 2003, RIP

Practice Tips

TOP FIVE ELEMENTS OF EFFECTIVE MARKETING
by David Steele

When marketing your practice, as well as designing your brochure, website, business card, flier, advertisement, or other marketing effort, I recommend investing the time and effort needed to effectively address the following:

1. MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELF
   What looks good to us is not necessarily effective for our desired audience. Do your market research and test your strategies on your target market.
2. ALWAYS ANSWER THE FOUR CRITICAL MARKETING QUESTIONS:
   1. WHAT'S THIS ABOUT?
      Is it clear to the reader what is being offered? Any opaqueness, confusion, question marks?
   2. WHAT'S IN IT FOR ME?
      The big benefit(s) are very clear and directly stated... not implied; the reader doesn't have to guess.
   3. CAN I TRUST YOU?
      How do I know you are safe and credible? Can I find out easily enough if I want to? Is your photo and contact info prominently displayed so I can build a relationship with you?
   4. DO I FEEL GOOD ABOUT THIS?
      Do I WANT to engage you? Do I feel COMPELLED to click my mouse or pick up the phone? Do I feel good about myself in deciding to engage you? What's my motivation? Am I being motivated by fear, shame, or being empowered to make a good choice? Am I so excited that I want to tell all my friends?
3. ALWAYS INCLUDE THESE THREE KEY ELEMENTS:
   1. POWERFUL HEADLINE
      This grabs their attention and lets the reader know what you can do for them; the big benefit.
   2. COMPELLING CALL TO ACTION
      Your desired result is to motivate your ideal client to act immediately to engage you directly or indirectly and generate a prospect by getting their contact information.
   3. CHOICE OF CONTACT METHODS
      You offer a choice between e-mail, telephone, web site, etc, so your prospect can choose what is most comfortable to them.
4. CREATE A SYSTEM
   Design a marketing system that you can implement over and over again. Don’t waste your time, effort, and money with one-shot deals or fragmented marketing activities.
5. FOLLOW UP, FOLLOW UP, FOLLOW UP
   • Work your marketing system, especially your follow up activities.
   • Always have the next step planned and let your prospects know of future opportunities to engage you.
   • Always contact your leads within 24 hours of receiving them.
   • Always follow up by e-mail, telephone, etc, multiple times (80% of sales are made with 5 or more contacts!).

These elements will make all the difference in the world between struggling to get clients and becoming wildly successfully in marketing your services. They are worth investing your best efforts and getting the support you need to implement them effectively.

David Steele is the CEO of Relationship Coaching Institute and author of “HOW TO BUILD YOUR IDEAL PRACTICE IN 90 DAYS.”

For more information please visit-
http://www.BuildingYourIdealPractice.com

©2003 by David Steele / All rights reserved

Invitations:

• I invite you to share your announcements, wins, coaching or practice tips with the rest of us. Be visible! Let's connect! Send them to me at
• I invite you to share this newsletter with a colleague. There is a tremendous need for our services, and we need to work together. Relationship Coaching is in its infancy, and we must collaborate to build our market niche and position as a resource of wide appeal for anyone who wants a successful relationship.
• I invite you to join our on-line community of helping professionals
• I invite you to listen to the following introductory recordings 24 hours a day at your convenience online. (some are also available by telephone):
  • Introduction to Relationship Coaching
  • Finding The Love Of Your Life AND The Life That You Love
  • Conscious Dating For Relationship Success
  • All About RCI
  • Practice Building Intensive (sample conference call)
  • Radical Thoughts on Converting Prospects to Clients
  • And more!
• I invite you to get the support you need to be successful in your practice. We are available for information, training, ideas, mentor coaching, etc.
• If you are a coach or therapist who received this from a colleague, I invite you to visit our web site and contact us for information on joining us and becoming a RCI Relationship Coach. Ask about getting a free copy of our introductory audiotape, and about our free teleclasses.
• To subscribe to this newsletter, our newsletter for SINGLES, or our newsletter for COUPLES, see this page.
• For a description of RCI relationship coaching trainings, schedule, and enrollment info, visit http://www.relationshipcoachinginstitute.com

How do you like our newsletter?
Your feedback is welcome! Until next time....
Best regards,
David Steele, MA, LMFT
Relationship Coach
CEO and Founder of RelationshipCoachingInstitute/Relationship Coaching Institute

http://www.RelationshipCoachingInstitute.com
http://www.BuildingYourIdealPractice.com
http://www.ConsciousDating.com
http://www.ConsciousDating.org
http://www.PartnersInLife.org
http://www.David.Steele.name
408-261-3332

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The purpose of this newsletter is to connect, support each other, inform, and build a strong community of coaches dedicated to helping people find fulfillment in their lives and relationships.

This monthly newsletter is written for the benefit of RCI Relationship Coaches, and is available to interested others. Feel free to share this with a colleague. Your submissions and feedback are welcome!

Our Mission: To provide the tools, information and support to help singles find the love of their life and the life that they love, and to help couples co-create fulfilling and lasting Life Partnerships.

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